Natural Language Query (NLQ) stands to make a huge impact. NLQ is an AI-driven capability that allows users to ask questions about data in their everyday language. Unlike traditional interfaces that require rigid, predefined inputs (or carefully considered prompts), NLQ can interpret natural language questions, translate them into structured queries, and then retrieve accurate and…
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As the Microsoft Teams marketplace becomes more saturated, telecom resellers must go beyond offering just basic calling and video tools. To truly stand out and remain relevant, they need to adopt strategic approaches that deliver genuine business value—not just functionality. By embracing AI, supporting hybrid telephony models, and strengthening compliance capabilities, resellers can set themselves…
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How has the business communications market changed? Following COVID19, businesses quickly transitioned to digital communication platforms like Microsoft Teams in order to fulfil hybrid working needs, transforming communication norms practically overnight. Since then, the focus on customer experience has been a priority for most businesses – no matter how their hybrid working policies have evolved….
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We’re excited to announce our latest partnership with Horizon Telecom, a leading next-generation telecom-as-a-service provider. Horizon Telecom has chosen to integrate our Analytics 365 Call Analytics and Call Recording with Conversation Analytics into its Microsoft Teams services. This enables Horizon Telecom to offer its customers enhanced visibility and control over their telephony solutions, further strengthening…
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Is the Purchase Funnel a Useful Model for the Channel? The purchase funnel has long been a staple of sales and marketing strategies, but is it still relevant in today’s evolving marketplace? While theory and practice can differ significantly, the growing reliance on digital marketplaces is proving the purchase funnel to be an increasingly valuable…
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The Biggest Challenges Facing Sellers in the Channel In today’s crowded market, resellers often struggle to differentiate themselves, both in terms of their technology offerings and their approach to sales. This competitive environment frequently results in a race to the bottom, as resellers feel compelled to compete on price rather than on the value they…
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