When everyone set up at home, the focus was on maintaining customer experience (CX). Initially, customers were considerate and willing to accept delays and automated messages about staff shortages. However, customers soon expected services to resume and lost sympathy if poor service became the norm. Successful CX is a result of well-thought–through customer journeys. Automation…
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Data analytics empowers personalisation of information, to enable the right people to be informed in the right way, at the right time. For analytics to be valuable, access needs to be seamless, easy and fully integrated with the technology ecosystem users already know and use. Data and statistics are old news – almost a ‘given’…
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There is a real danger that customers will lose confidence in voice communications if the rise in scam, robocalling and fraudulent calls goes unchecked. Already, many users are refusing to answer their ringing phones. The result is legitimate companies such as banks, insurers and health services are unable to reach their customers, increasing their costs…
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Flexibility is driving the market Customers demand choice and flexibility when it comes to the deployment of technology. They care about where their data resides, its regional location, and security is forefront of mind. This means the channel needs to take time to understand business drivers and needs, and be able to offer a range…
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A changing channel for a changing world Online sales has become the norm and the relentless growth of B2B marketplaces is changing the landscape for the channel. Digital Commerce 360 projected for 2021 that the collective sales on B2B marketplaces would grow 130% and total $56.0 billion. Buying cycles and sales funnels are changing in…
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Melbourne, Australia – 7 April 2022: Access4, the leader in SaaS Unified Communication solutions for managed service providers (MSP), has strengthened its SASBOSS provisioning and management platform with the latest iCall Suite call analytics powered by Tollring. Access4’s SASBOSS platform eliminates the huge operational and strategic costs of implementing carrier grade unified communications, giving MSPs…
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