As the Microsoft Teams marketplace becomes more saturated, telecom resellers must go beyond offering just basic calling and video tools. To truly stand out and remain relevant, they need to adopt strategic approaches that deliver genuine business value—not just functionality. By embracing AI, supporting hybrid telephony models, and strengthening compliance capabilities, resellers can set themselves…
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How has the business communications market changed? Following COVID19, businesses quickly transitioned to digital communication platforms like Microsoft Teams in order to fulfil hybrid working needs, transforming communication norms practically overnight. Since then, the focus on customer experience has been a priority for most businesses – no matter how their hybrid working policies have evolved….
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More coffee and less online meetings! Whilst that may sound a bit flippant, the concept is important. Our working lives and routes to market are becoming increasingly digital, so it is vital to remember that people buy from people. It’s the human connection, building trust and making time for one another that leads to strong…
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Key Areas of AI Utilization Within the Channel Many in the channel are already using AI tools like Chat GPT and Microsoft’s Copilot to increase efficiency. However, in many cases, it has been an individual’s choice to use AI to improve their own personal productivity. The next stage is for the use of AI to…
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Is the Purchase Funnel a Useful Model for the Channel? The purchase funnel has long been a staple of sales and marketing strategies, but is it still relevant in today’s evolving marketplace? While theory and practice can differ significantly, the growing reliance on digital marketplaces is proving the purchase funnel to be an increasingly valuable…
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The Biggest Challenges Facing Sellers in the Channel In today’s crowded market, resellers often struggle to differentiate themselves, both in terms of their technology offerings and their approach to sales. This competitive environment frequently results in a race to the bottom, as resellers feel compelled to compete on price rather than on the value they…
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