Flexibility is driving the market Customers demand choice and flexibility when it comes to the deployment of technology. They care about where their data resides, its regional location, and security is forefront of mind. This means the channel needs to take time to understand business drivers and needs, and be able to offer a range…
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The self-service cloud era may seem like a threat for the reseller channel, but could be a long-overdue opportunity The unprecedented acceleration in adoption of cloud communications has seen the large unified communications platforms enable home working at scale but, in contrast to previous generations of offerings, UCaaS and CCaaS propositions are delivered in a…
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A changing channel for a changing world Online sales has become the norm and the relentless growth of B2B marketplaces is changing the landscape for the channel. Digital Commerce 360 projected for 2021 that the collective sales on B2B marketplaces would grow 130% and total $56.0 billion. Buying cycles and sales funnels are changing in…
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Melbourne, Australia – 7 April 2022: Access4, the leader in SaaS Unified Communication solutions for managed service providers (MSP), has strengthened its SASBOSS provisioning and management platform with the latest iCall Suite call analytics powered by Tollring. Access4’s SASBOSS platform eliminates the huge operational and strategic costs of implementing carrier grade unified communications, giving MSPs…
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Differentiation is key if businesses are to compete effectively, and as global communities and marketplaces become the norm, companies are turning to customer experience in order to achieve that. However, how can businesses improve customer experience? What do they need to be able to understand and measure the experience they are providing? In truth it…
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What changed for salespeople in 2021? Salespeople have had to adapt rapidly to remote selling. Fortunately, the channel has been at the forefront of adopting the latest tools and technologies to exploit this new virtual selling environment. With customers relying on technology to survive, many channel businesses have achieved excellent results over the past 18…
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