As the Microsoft Teams marketplace becomes more saturated, telecom resellers must go beyond offering just basic calling and video tools. To truly stand out and remain relevant, they need to adopt strategic approaches that deliver genuine business value—not just functionality. By embracing AI, supporting hybrid telephony models, and strengthening compliance capabilities, resellers can set themselves…
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Microsoft Teams has grown into far more than a platform for meetings and messaging. For many businesses, it has become the central hub for operations, collaboration, and decision-making. With over 2,000 apps now available through Microsoft’s Teams marketplace, there’s enormous potential for partners to craft unique, value-rich propositions that extend across every part of a…
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Key Areas of AI Utilization Within the Channel Many in the channel are already using AI tools like Chat GPT and Microsoft’s Copilot to increase efficiency. However, in many cases, it has been an individual’s choice to use AI to improve their own personal productivity. The next stage is for the use of AI to…
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Is the Purchase Funnel a Useful Model for the Channel? The purchase funnel has long been a staple of sales and marketing strategies, but is it still relevant in today’s evolving marketplace? While theory and practice can differ significantly, the growing reliance on digital marketplaces is proving the purchase funnel to be an increasingly valuable…
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The Biggest Challenges Facing Sellers in the Channel In today’s crowded market, resellers often struggle to differentiate themselves, both in terms of their technology offerings and their approach to sales. This competitive environment frequently results in a race to the bottom, as resellers feel compelled to compete on price rather than on the value they…
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Following the partnership announcement earlier this year, PingCo and Tollring are excited to introduce the integration of Tollring’s Analytics 365 Call Analytics service within PingCo’s TCAP Service Hub. This integration allows customers to easily self-provision Analytics 365 Call Analytics directly through TCAP in just minutes, bringing enhanced analytics capabilities seamlessly into the Microsoft Teams ecosystem….
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