Is the Purchase Funnel a Useful Model for the Channel? The purchase funnel has long been a staple of sales and marketing strategies, but is it still relevant in today’s evolving marketplace? While theory and practice can differ significantly, the growing reliance on digital marketplaces is proving the purchase funnel to be an increasingly valuable…
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The Biggest Challenges Facing Sellers in the Channel In today’s crowded market, resellers often struggle to differentiate themselves, both in terms of their technology offerings and their approach to sales. This competitive environment frequently results in a race to the bottom, as resellers feel compelled to compete on price rather than on the value they…
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Following the partnership announcement earlier this year, PingCo and Tollring are excited to introduce the integration of Tollring’s Analytics 365 Call Analytics service within PingCo’s TCAP Service Hub. This integration allows customers to easily self-provision Analytics 365 Call Analytics directly through TCAP in just minutes, bringing enhanced analytics capabilities seamlessly into the Microsoft Teams ecosystem….
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Historically, AI and technologies such as comprehensive call analytics were reserved for large enterprises due to the high costs, but this will shift during 2025. With decreasing costs of AI technology for vendors such as ourselves, together with more straightforward, off-the-shelf solutions, all sizes of business will be able adopt the technology without significant cost…
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