Author: Anne Woollett

HomeArticles by: Anne Woollett
 Anne Woollettin Call Management, Cloud, Customer Experience (CX), Data Analysis, Service Providers, SME, Support, Third-Party Vendors, Uncategorised, Unified Communications
January 7, 2025

Navigating the Purchase Funnel: A Guide for Channel Success

Is the Purchase Funnel a Useful Model for the Channel? The purchase funnel has long been a staple of sales and marketing strategies, but is it still relevant in today’s evolving marketplace? While theory and practice can differ significantly, the growing reliance on digital marketplaces is proving the purchase funnel to be an increasingly valuable…

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 Anne Woollettin Analytics, Artificial Intelligence (AI), call analytics, Call Management, Call Recording, Customer Experience (CX), iCall Suite, Microsoft Teams, Service Providers, Uncategorised, Unified Communications
December 18, 2024

Overcoming Challenges and Embracing Opportunities in the Channel

The Biggest Challenges Facing Sellers in the Channel In today’s crowded market, resellers often struggle to differentiate themselves, both in terms of their technology offerings and their approach to sales. This competitive environment frequently results in a race to the bottom, as resellers feel compelled to compete on price rather than on the value they…

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 Anne Woollettin Artificial Intelligence (AI), Company News
August 1, 2024

Tollring and Amity Solutions Forge Equity Alliance to Accelerate Generative AI Innovation

London, UK – August 1, 2024 – In a move set to transform the landscape of voice analytics and recording, Micro Plus Software Ltd, operating as Tollring, has entered a strategic equity alliance with Amity Solutions. This collaboration aims to fast-track the development of innovative Generative-AI powered applications, enhancing Tollring’s product offerings and global reach….

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 Anne Woollettin call analytics, Call Management, Call Recording, Customer Experience (CX), Data Analysis, Microsoft Teams, Service Providers
July 3, 2024

Maximizing Value with Microsoft: Unlocking New Growth Opportunities for Resellers and MSPs

  Navigating the Impact: Microsoft's License Separation and Its Channel Ramifications The separation of licenses creates opportunity for all partners to focus on delivering the expertise and functionality that their customers need. Partners can now choose to focus on one or multiple licenses with all the benefits that specialisation brings.  A partner dedicated to communications...Read More
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 Anne Woollettin Analytics, call analytics, Call Recording, Service Providers, teams phone, Unified Communications
May 15, 2024

Exploring the Landscape of Unified Communications and Contact Center Solutions

This feature will examine how the boundaries are blurring between unified communications and contact centre solutions, with innovations in each discipline feeding into the other. We are looking for insight into the direction the market is heading, as well as new features and capabilities and what this means for reseller and MSP offerings.  Transforming Communication...Read More
 Anne Woollettin Analytics, Artificial Intelligence (AI), Cloud, Service Providers, Unified Communications
May 9, 2024

Channel Dynamics in the Age of AI: Impact and Potential

Hilary Oliver, Chief Customer Officer at Tollring offers the following comments on the impact of AI and it's potential in the channel. AI's Impact on the Channel Landscape Most of us are already using AI-technology on a regular basis but many of us are unaware that it is already embedded in existing tools. ChatGPT has...Read More
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