How call and contact centre technologies are evolving AI technologies, and the application of these technologies, are evolving rapidly. As a result, generative AI is reshaping call and contact centres, enabling smarter ways to manage and improve customer interactions. As an example, AI can intercept and route calls to the most suitable agent, speeding up…
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Natural Language Query (NLQ) stands to make a huge impact. NLQ is an AI-driven capability that allows users to ask questions about data in their everyday language. Unlike traditional interfaces that require rigid, predefined inputs (or carefully considered prompts), NLQ can interpret natural language questions, translate them into structured queries, and then retrieve accurate and…
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The past 12 months of change for UC and CC Over the last year, the unified communications and contact centre (UC and CC) environment has transformed significantly. UC and CC landscape has evolved into an increasingly sophisticated environment. Although many businesses still use on-premise CC solutions, there has been a notable shift towards cloud-based models with…
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Microsoft Teams has grown into far more than a platform for meetings and messaging. For many businesses, it has become the central hub for operations, collaboration, and decision-making. With over 2,000 apps now available through Microsoft’s Teams marketplace, there’s enormous potential for partners to craft unique, value-rich propositions that extend across every part of a…
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Key Areas of AI Utilization Within the Channel Many in the channel are already using AI tools like Chat GPT and Microsoft’s Copilot to increase efficiency. However, in many cases, it has been an individual’s choice to use AI to improve their own personal productivity. The next stage is for the use of AI to…
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Is the Purchase Funnel a Useful Model for the Channel? The purchase funnel has long been a staple of sales and marketing strategies, but is it still relevant in today’s evolving marketplace? While theory and practice can differ significantly, the growing reliance on digital marketplaces is proving the purchase funnel to be an increasingly valuable…
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