The increasing market demand for call management applications for hosted/cloud telephony
A discussion in this month’s Microscope magazine quotes Tollring’s MD, Tony Martino as he highlights the increasing market demand for call management applications for hosted/cloud telephony that are easy to deploy and offer the same level of analytics and overall functionality as on premise solutions. There is also big demand for call management apps on mobile devices.
The report entitled ‘Fill your cloud toolbox and put it to good use’ quotes Tony: “We are also seeing a significant increase in enquiries from customers reviewing business processes and existing communications strategies as they consider migrating to cloud based offerings. We see that the evolution and availability of business intelligence solutions, with the same level of functionality that is present in premise-based offerings as one of the key factors behind the adoption of cloud telephony services. The impact of cloud technology has been disruptive, creating a major shift in the industry away from complexity and towards business value.”
The other advantage of the cloud is the flexibility it provides some smaller companies looking to punch above their weight.
“With services now available in the cloud, gone are the days when such systems were deployed solely in large enterprises. This means that these products are now accessible not just to large corporates, but to a huge SME market,” says Martino.
“Cost effective call recording together with innovation in call management solutions with Unified Communications and CRM integration has meant that this market is now taking advantage of powerful cloud solutions that deliver real business intelligence. Resellers now have the opportunity to sell a ‘solution’ that every business can benefit from and deliver a return on their telecoms investment,” he adds.
Read the full article entitled ‘Fill your cloud toolbox and put it to good use’ on page 5