Customer experience and digital transformation Ultimately, customer experience is all about accessibility and insight. It is important to make it easy for customers to engage, in the way they prefer, whilst also understanding and reviewing this engagement to ensure it is effective. For many organisations, this translates to funnelling every customer interaction via a…
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The Cloud is making the contact centre market more accessible to smaller organisations. This combined with the drive for customer service excellence and the need to address increasing competition means that even smaller organisations without formal call/contact centres can access and benefit from operating their own contact centre. We have seen this happening with other…
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Tollring advocates the importance of integrating call recording with analytics to maximise the understanding of customer interactions across the business. Companies can maximise customer intelligence by analysing inbound and outbound calls regularly to identify issues, improve performance and establish trends. As analytics solutions make rapid advancements leveraging cloud technology, compliance will be better served. With…
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We are on the brink of a new stage in the evolution of business analytics with data from Omni-Channel (OC) Communications – not just phone calls but also Skype for Business interactions, cloud calls, video calls, web chats, web bots, emails, social media, etc – where the analytics can be lifted out of their traditional silos, consolidated and easily analysed. This delivers incredible insights which will help deliver immense understanding…
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To deliver true Customer Service Excellence, every successful and unsuccessful customer interaction should be understood and visible to the business. This means that for those adopting a customer-first ethos, the role of data from call and contact centres has a vital role to play. However, very few, if any SMEs operate formal contact centres but…
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The highest value contact centre in the world is not a contact centre. Contact centres have been very successful at collecting statistics on the number of calls received, how long it takes to answer calls and the time to resolve callers’ requests. However, the contact centre can only measure what it sees rather than the…
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