Category: SME

Making Big Data Work for the SME: Call Management and Analytics

How can analytics be used as a source of new business? With analytics, businesses can understand how to achieve the best performance possible within the constraints of their technical and commercial resources. There are two key ways: customer segmentation and customer experience. Whilst previously the domain of larger enterprises, SMEs can now access essential analytics…

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Tollring’s new iCall Suite release makes KPI-driven insight accessible for SMEs and the mid-market

International software developer Tollring today announces a new version 3.7 of iCall Suite expanding the delivery of relevant, actionable customer data into the hands of SME and mid-market enterprises, to maximise SLA-driven productivity. The enhanced set of modular customer interaction analytics and call recording tools enables all size of organisations to use analytics to make…

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Unified communications for the SME

Unified Communications for the SME: How Analytics Can Level the Playing Field

  The big opportunity for SMEs is the ‘democratisation’ of their customer data; making it available to all in their organisation and understandable by everyone.  Analytics is the key – it can truly help SMEs ‘level the playing field’ and help convert customer interaction data quickly and easily into knowledge and actionable intelligence. Early feedback…

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Call Recording Trends in 2019

After GDPR: how have call recording solutions evolved? Although rules around call recording have tightened and businesses recording calls for general purposes need to actively justify legality, the need for consent to record a call in line with the six GDPR conditions has had a positive effect on call recording applications, both in terms of…

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Insight beyond the contact centre: what role does business-wide analytics play in enhancing customer experience?

  Customer experience and digital transformation  Ultimately, customer experience is all about accessibility and insight.  It is important to make it easy for customers to engage, in the way they prefer, whilst also understanding and reviewing this engagement to ensure it is effective.  For many organisations, this translates to funnelling every customer interaction via a…

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