Key Areas of AI Utilization Within the Channel Many in the channel are already using AI tools like Chat GPT and Microsoft’s Copilot to increase efficiency. However, in many cases, it has been an individual’s choice to use AI to improve their own personal productivity. The next stage is for the use of AI to…
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Is the Purchase Funnel a Useful Model for the Channel? The purchase funnel has long been a staple of sales and marketing strategies, but is it still relevant in today’s evolving marketplace? While theory and practice can differ significantly, the growing reliance on digital marketplaces is proving the purchase funnel to be an increasingly valuable…
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Historically, AI and technologies such as comprehensive call analytics were reserved for large enterprises due to the high costs, but this will shift during 2025. With decreasing costs of AI technology for vendors such as ourselves, together with more straightforward, off-the-shelf solutions, all sizes of business will be able adopt the technology without significant cost…
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Insights From Greg Easton, Head of Business Development at Tollring Core Features and Capabilities for Modern Call and Contact Centre Solutions Self-service, personalisation, and automation have become essential components of modern call and contact centre solutions, benefiting both customers and employees. These features empower customers to handle various actions independently while enabling staff to automate repetitive…
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New innovations and technologies have reshaped the call and contact centre space, bringing many new opportunities for organisations of all shapes and sizes. The pace of technology change has become faster than ever before and change like this can be very overwhelming for all of us, with a million and one questions around how this…
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