SaaS vendors in the IT and telecoms market have a number of new and specific challenges. For a small start-up, the commercial investment and time to revenue is long and protracted. These companies have to give a lot away for very little money for quite some time before they start to even begin billing, let…
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Tollring announces a new partnership with Metier to become the sole distributor of CallConnect GP (formerly Patient Connect). CallConnect GP helps managers, receptionists and clinical staff in surgeries to deliver courteous and informed patient care, improving the experience both for patients and staff. By linking telephony with patient management systems, CallConnect GP alerts on tasks…
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There is clear demand for omni-channel customer engagement in consumer sectors, particularly those industries which are heavily transaction-based. However, where there is complexity or where a buyer-supplier relationship is important, for example in smaller B2C organisations, and most of those which are B2B, voice is still used as the primary communication medium outside of email….
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Will digital communications overtake voice for customer engagement in 2020? As omni-channel customer experience solutions gain traction, organisations need to think carefully about how voice communication fits into their pre- and post-sale customer engagement plans. A report entitled “State of Customer Experience 2017” from West (now Intrado) stated that “88% of organisations are expecting digital…
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Deep Insight in an Omnichannel World The customer landscape is changing with the rise of the younger ‘millennial’ generations. These customers are more tech-savvy and are looking for a better experience when considering the different channels of communication at their disposal such as online chat, SMS, email, social media, and newer options like WhatsApp for…
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How can analytics be used as a source of new business? With analytics, businesses can understand how to achieve the best performance possible within the constraints of their technical and commercial resources. There are two key ways: customer segmentation and customer experience. Whilst previously the domain of larger enterprises, SMEs can now access essential analytics…
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