Tollring and Red Cactus Forge Strategic Partnership to Expand Capabilities and Drive Customer Engagement
Tollring, a global leader in AI-powered communications analytics, call recording and fraud prevention, is proud to announce a new strategic and technical partnership with Red Cactus, a specialist in CRM integration solutions based in the Netherlands. This collaboration brings together two best-in-class cloud software providers to deliver enhanced value to joint customers and channel partners.
At Tollring, we are committed to helping businesses unlock the power of communications data. By integrating our AI-driven analytics and call recording capabilities with the Red Cactus suite of Bubble applications, we are enabling seamless access to over 200 CRM systems via APIs – accelerating smarter, faster, and more informed customer interactions.
Our aligned roadmaps will fast-track innovation and support the rollout of new features, including pushing transcriptions, topic extraction, and sentiment analysis directly into CRM platforms. This ensures that businesses can harness real-time insights to drive customer engagement, improve productivity, and enrich the overall customer experience.
Tony Martino, CEO of Tollring, comments:
“We’re seeing a surge in demand for our CRM integrations and wanted to accelerate our offering. What makes this partnership exciting is the speed of deployment – the APIs are quick to implement, delivering rapid value.
“We chose to partner with the experts in their field so we can collectively offer the best business productivity tools in the market. Red Cactus brings deep expertise in CRM and telephony integrations, which complements our strength in AI-driven analytics. Syncing our product roadmaps means we can innovate together and deliver capabilities that neither of us could achieve alone – ultimately enabling a broader, more feature-rich experience for our partners and users.”
Mark Minnaard, Co-founder of Red Cactus says:
“We’re excited to work closely with Tollring’s team to push the boundaries of what our combined technologies can do for the industry. By combining our technologies, we create powerful product combinations that drive the market forward. We’re fully aligned in our vision and are excited to empower our customers and partners with a richer set of tools to transform their communications and maximise customer experience. Tollring’s generative AI features are particularly impressive and combined with our broad range of CRM integrations, it will be game-changing for all the end users.”
This partnership reflects Tollring’s ongoing commitment to innovation, partner success, and delivering tangible business outcomes. By bringing together advanced analytics and expansive CRM integration, we’re helping customers gain deeper visibility into their communications and enabling partners to differentiate their offerings with powerful, insight-driven solutions.