Tollring expands in the Netherlands with appointment of Erica Bleij

10 February 2020 – The Netherlands: Tollring, the software developer behind the market-leading communications analytics, call recording, and anti-fraud product iCall Suite, has appointed Erica Bleij as European Regional Account Manager to oversee customer accounts and enhance its support for the regional partners.

Erica’s appointment is part of Tollring’s ambitious plans for growth across the Netherlands and Europe. The company has laid the foundations for the new year ahead with extensive reinvestments in it’s people, product and processes to drive excellence both internally and for its channel partners.

Erica has over 23 years of experience in business to business sales. At Nimava Group B.V. Telecom and IT distributer in the Netherlands, Erica was a major contributor to the company’s business goals. She was responsible for customer accounts, managed relationships with European Partners and collaborated with customer and partners on regular distributer events.

Erica’s appointment is part of a 20 per cent increase in head count across Tollring over the past 12 months. The company has also increased investment in all its people through internal and externally led training programmes, restructured departments and cross-functional teams to clearly define roles and responsibilities and has made significant investment in business-wide process management tools.

Tony Martino, CEO of Tollring says, “Erica’s knowledge and experience in the Netherlands and across Europe will be of great benefit to our partners and customers. We are expanding our business across the region and Erica will play a critical part in helping us to deliver on our exciting product roadmap with her extensive knowledge of how the channel and businesses operate in all areas”.

Tollring’s strategy for 2020 includes the introduction of the next iteration of iCall Suite as one of the most innovative products on the market in it’s ability to analyse customer interactions across an entire organisation. With iCall Suite, customer-facing teams can record, monitor and analyse calls on any device , visualising critical business call metrics on dashboards and wallboards. The latest update will enable Tollring to capitalise on recent wins in newer territories across the globe due to its significant investment in product localisation and partner management. Not least, the proposition can be scaled to meet customer demand through commercial simplification, robustness, resilience and security at its heart.

Erica Says, “The future of the telecoms market is hosted voice, and this aligns well with Tollring’s strategies. In recent years, the hosted market in the Netherlands has grown tremendously but there are still companies that choose on-premise PBX solutions. Tollring’s hybrid solution can support those with current on-premise needs whilst providing access top technologies that will deliver considerable benefits in the future.

I have always liked doing business with Tollring, not only because iCall Suite is such a great product but the company has an excellent team. I look forward to providing the very best sales support to our customers and to helping our telecoms service providers, carriers and VARs across Europe to benefit from Tollring’s services.”