Is the Purchase Funnel a Useful Model for the Channel? The purchase funnel has long been a staple of sales and marketing strategies, but is it still relevant in today’s evolving marketplace? While theory and practice can differ significantly, the growing reliance on digital marketplaces is proving the purchase funnel to be an increasingly valuable…
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The Biggest Challenges Facing Sellers in the Channel In today’s crowded market, resellers often struggle to differentiate themselves, both in terms of their technology offerings and their approach to sales. This competitive environment frequently results in a race to the bottom, as resellers feel compelled to compete on price rather than on the value they…
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Tollring is proud to announce that all three of our SaaS Analytics 365 solutions for Microsoft Teams – Call Analytics, Call Recording with AI Analytics and Collaboration Analytics – have attained Microsoft Azure IP Co-Sell Eligibility status. This valuable qualification enables Tollring’s Analytics 365 Suite to add value to end customers whilst reducing their Microsoft Azure…
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Cloud has become more important than ever We could never have envisioned the explosion in cloud adoption that has happened over the last 12 months. As the pandemic hit the UK last year, there was a steeper decline in on-premise deployments with more businesses looking to cloud-based solutions to keep their businesses operational. Most opted…
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Emphasising value to reduce churn It’s impossible to talk about supporting businesses in 2020 without mentioning coronavirus. The global pandemic although unforeseen and highly damaging to the economy, has also provided a common point of interest to build closer relationships with customers and to understand their business challenges and drivers. While the things we know…
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