What is MiFID II? MiFID II legislation comes in to force on 3rd January 2018 for regulated companies in the financial services sector. When MiFID II becomes law, those companies affected will be required to adhere to a set of requirements when conversations are recorded. MiFID II compliance expands the need for comprehensive recording of…
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To deliver true Customer Service Excellence, every successful and unsuccessful customer interaction should be understood and visible to the business. This means that for those adopting a customer-first ethos, the role of data from call and contact centres has a vital role to play. However, very few, if any SMEs operate formal contact centres but…
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Making big data work for SMEs is about improving profitability, retaining customers and achieving an edge in the highly competitive SME market. Improvements in Customer Service and the ‘Customer Experience’ is therefore the biggest selling point of Big Data and should be the primary focus when presenting the concept to customers. Make it visual –…
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Understanding the ‘customer experience’ is increasingly seen as the key to competitive advantage. Creating a good customer experience is all about knowing what the customer wants and how the customer wants to obtain it.Although there are now many channels through which customers can engage with a business, the telephone remains the preferred method for…
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Mid-market vs SME solutions The key difference between selling call recording to SMEs and mid-market companies is that the mid-market is more likely to request integration with CRM or other corporate systems. The focus when selling to the mid-market should be on externalising information, so it is important to have strong APIs available. This size…
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To deliver customer service excellence, it is imperative that organisations understand their customers and review their experience of interacting with the business. This means plotting the various potential customer journeys through the business, not just those that pass through the call centre. Analytics lie at the heart of any business and remain the leading factor…
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