Tag: Channel

Maximizing Value with Microsoft: Unlocking New Growth Opportunities for Resellers and MSPs

  Navigating the Impact: Microsoft's License Separation and Its Channel Ramifications The separation of licenses creates opportunity for all partners to focus on delivering the expertise and functionality that their customers need. Partners can now choose to focus on one or multiple licenses with all the benefits that specialisation brings.  A partner dedicated to communications...Read More

Adapting to Tomorrow: The Shifting Landscape of as-a-Service

Subscription Services Gain Momentum: A Preferred Choice for Organizations Subscription services means lower risk for end customers. It enables organisations to try new services more affordably, without any long-term contracts or setup costs. It also enables greater flexibility, so organisations can change subscriptions as their business evolves and only pay for what they need. For...Read More

Adapting Your Tech Portfolio for Success in the Channel

The Demand and Decline of Technologies Analytics and AI-driven analytics are massively in demand since they can improve customer experience and enable providers to be more competitive. The latest technologies empower analytics to add value to both the channel provider’s proposition and their customer’s business. Analytics have become essential in business, driving better and smarter...Read More
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Sales Strategies for the Future: Adapting to Complexity

Assessing the Sales Journey: Where Are We Headed? The sales journey has changed from being transactional to one that is more strategic.  Salespeople in our sector are placing greater emphasis on cultivating deeper connections with their customers and fostering trusted advisor relationships over the long term. This is essential if resellers and MSPs are to...Read More

Adapting Channels: Navigating Diverse Platforms and AI Impact for End Customers

Shifting Dynamics in the Channel Ecosystem Although there is an increasing number of end customers transitioning to Microsoft Teams for all of their phone calling capability, many are simply adding it to parts of their business and continuing to use their existing Mitel, BroadWorks or other systems.  Consequently, the channel must become incredibly flexible and...Read More