Is the Purchase Funnel a Useful Model for the Channel? The purchase funnel has long been a staple of sales and marketing strategies, but is it still relevant in today’s evolving marketplace? While theory and practice can differ significantly, the growing reliance on digital marketplaces is proving the purchase funnel to be an increasingly valuable…
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The Biggest Challenges Facing Sellers in the Channel In today’s crowded market, resellers often struggle to differentiate themselves, both in terms of their technology offerings and their approach to sales. This competitive environment frequently results in a race to the bottom, as resellers feel compelled to compete on price rather than on the value they…
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Tollring is proud to announce that all three of our SaaS Analytics 365 solutions for Microsoft Teams – Call Analytics, Call Recording with AI Analytics and Collaboration Analytics – have attained Microsoft Azure IP Co-Sell Eligibility status. This valuable qualification enables Tollring’s Analytics 365 Suite to add value to end customers whilst reducing their Microsoft Azure…
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The unified communications (UC) market is undergoing a rapid transformation, driven by the rise of platforms like Microsoft Teams. These changes are reshaping the dynamics between vendors and their reseller and MSP partners. As these relationships evolve, so do the challenges and opportunities. How Tollring’s Reseller Relationships Have Evolved In the past three years, Tollring…
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