Will digital communications overtake voice for customer engagement in 2020? As omni-channel customer experience solutions gain traction, organisations need to think carefully about how voice communication fits into their pre- and post-sale customer engagement plans. A report entitled “State of Customer Experience 2017” from West (now Intrado) stated that “88% of organisations are expecting digital…
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How can analytics be used as a source of new business? With analytics, businesses can understand how to achieve the best performance possible within the constraints of their technical and commercial resources. There are two key ways: customer segmentation and customer experience. Whilst previously the domain of larger enterprises, SMEs can now access essential analytics…
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The Cloud is making the contact centre market more accessible to smaller organisations. This combined with the drive for customer service excellence and the need to address increasing competition means that even smaller organisations without formal call/contact centres can access and benefit from operating their own contact centre. We have seen this happening with other…
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Finding new business is, without a shadow of doubt, the toughest job of all for a reseller and it gets harder every day. The secret to winning new business is to fully understand your existing customers, what they bought and why they bought from you. It is not random, there will be patterns. You need…
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Tollring sees the adoption of the General Data Protection Regulation (GDPR) as an evolution of data protection rather than a revolution. The need for consent underpins GDPR. Applying to any organisation that does business with the EU, GDPR regulation is focused on the rights of the individual, including; the right to be ignored, to be…
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Making big data work for SMEs is about improving profitability, retaining customers and achieving an edge in the highly competitive SME market. Improvements in Customer Service and the ‘Customer Experience’ is therefore the biggest selling point of Big Data and should be the primary focus when presenting the concept to customers. Make it visual –…
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