Maximizing Value with Microsoft: Unlocking New Growth Opportunities for Resellers and MSPs


Navigating the Impact: Microsoft’s License Separation and Its Channel Ramifications

The separation of licenses creates opportunity for all partners to focus on delivering the expertise and functionality that their customers need. Partners can now choose to focus on one or multiple licenses with all the benefits that specialisation brings.  A partner dedicated to communications need now only focus on Microsoft Teams and the massive opportunity that Teams calling is starting to realise.  This in turn provides end users with a greater choice of specialist supplier to assist with all their Microsoft licensing requirements, making it vital that partners continue to creatively differentiate and consistently deliver excellent service.

Unlocking Growth: Reseller and MSP Opportunities with Teams

Teams Phone now has over 20 million active PSTN users and that number is continuing to rise at pace. Teams itself is also growing every month and this will continue to be a massive growth area for both Tollring and our channel partners.

With its calling, chat and video capabilities, Teams has revolutionised the way organisations communicate and collaborate both internally and externally. It’s quickly become ‘where work happens’ for businesses across the globe so it’s no surprise that they are also looking for ways to understand and improve it. This is why our partners are seeing so much demand for analytics and recording in Microsoft Teams.

By integrating third-party analytics apps into a Teams implementation, resellers and MSPs can enable heightened levels of insight and understanding for their customers into both workplace dynamics and customer experiences. The accessibility of qualitative and quantitative analysis of communications within Microsoft Teams to businesses of all sizes is a game changer, presenting a huge opportunity for partners to help customers understand their business better.

The trick is to find added value solutions such as  call analytics, collaboration analytics and recording that are easy to use, easy to deploy and require little training. Get this right and you can expect a stronger, more competitive portfolio, new opportunities to increase ARR and ARPU, and reduce churn – all in one fell swoop.

Exploring Substantial Opportunities Beyond Teams in the Microsoft Portfolio

Microsoft is a growing ecosystem, and it is continuing to invest in new technology with services such as its AI-powered digital assistant Copilot.  Microsoft Marketplaces are also increasingly gaining traction and many ISVs are investing in bringing new services to the market via this route.  Having a strong presence alongside the Microsoft portfolio is a good place to be and with user numbers expanding all the time, upsell and add-on opportunities will always be there.

Partners and end customers are also being incentivised to expand their Microsoft portfolios. Microsoft is supporting and encouraging more businesses to commit to them by making it easier than ever to transact on the marketplace, with new initiatives like multi-party private offers and rewarding spend on  third-party apps and Azure infrastructure. The more services they add, the better value they receive.

The Importance of Microsoft Certifications

Any partner providing Microsoft services to their customers will want to differentiate and add authority to the solutions they deliver. They can go beyond simply selling licenses, providing the value-added services underpinned by Microsoft’s own accreditations.

Microsoft certifications are a major milestone for any company, including Tollring, and serves to recognise their commitment, expertise and investment in Microsoft technology and the wider ecosystem. It is also a testament to the hard work of everyone in a company, recognising their constant pursuit of excellence for its business operations as well as for its partners and customers.