AI in 2025: A Transformative Shift Toward Practical Business Value

Historically, AI and technologies such as comprehensive call analytics were reserved for large enterprises due to the high costs, but this will shift during 2025. With decreasing costs of AI technology for vendors such as ourselves, together with more straightforward, off-the-shelf solutions, all sizes of business will be able adopt the technology without significant cost or complexity.  

For example, Tollring has created out-of-the-box AI solutions for call recording that make advanced capabilities accessible to smaller businesses. Our offering makes AI-generated insights from customer interactions more affordable and widespread, bringing substantial benefits to all businesses.  

For our partners, monetising AI had been a challenge, but as AI becomes integrated into real-world business applications, the potential to generate tangible value and revenue will increase. Offering AI services has also become more accepted. Initially, it was seen as optional, but now many of our partners view it as an essential part of their offering.

Marketplaces will become a key channel for AI adoption. Canalys estimates that cloud marketplaces led by AWS, Microsoft and Google Cloud, will reach US $85 billion by 2028. With greater simplicity in purchasing and billing, marketplaces such as Microsoft’s upcoming multi-tiered marketplace, will open further opportunities for channel partners to transact and make it far easier and more cost-effective for businesses to procure services.

Overall, 2025 will mark a turning point for AI, where it will shift from being a complex, high-cost technology to a practical tool that delivers clear, measurable value for businesses of all sizes. The ease of use, accessibility through marketplaces, and the tangible benefits AI provides will drive its broader adoption across the channel and its customers.